BLACKPINK’s Jennie reveals why she started own agency, meaning behind its name

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BLACK ROSEthe singer Jenny appeared on KBS 2TV's talk show The Seasons, hosted by Lee Hyori. During the show, Jennie spoke for the first time about her own label ODD ATELIER and revealed the meaning of its name. She also said she created her own agency to work “freely”. Read also : BLACKPINK's Jennie officially announces her own label

BLACKPINK Jennie on starting her own agency, outside of YG Entertainment.

Jennie in The Seasons – Lee Hyori

Jennie said on the show, according to Allkpop: “This is her first time appearing on a KBS music program. I came to see Hyori Unnie (sister). Thanks for having me.” This was Jennie's first solo endeavor after announcing her own agency.

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Jennie explains why she opened her own agency

When Lee Hyori asked why Jennie opened ODD ATELIER, the K-pop singer replied, “I will continue to do group activities (with YG Entertainment) but I wanted to do solo activities more freely, so I carefully created (my own agency).”

“There’s a group of people who were with me for a long time (on my label). I wanted to freely do activities and promotions,” she added.

What does ODD ATELIER mean?

The Solo singer also revealed the meaning of the agency's name and explained, “It contains the intention to do well even if my path is strange and different from others. Please show lots of support in the future. Speaking about YG Entertainment, under which she debuted as part of BLACKPINK, she said, “It's a company I've been working in since my trainee days, so I've learned a lot (from YG). We still have good relations. Jennie is the first guest on The Seasons – Lee Hyori's Red Carpet. The episode will air on January 5 at 11:20 p.m. KST.

Jennie's agency

Jennie announced her new agency in December. She said, “Hi, it’s Jennie. this year has been filled with many accomplishments and I am so grateful for all the love I have received. I'm also excited about what lies ahead for me, as I begin my solo journey in 2024 with a company I started called oa. Please show lots of love for my new beginning with oa and of course, BLACKPINK. BLACKPINK is made up of Jennie, LisaRosé and Jisoo.

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