This quarter of an hour (8) is a day of celebration for Nubank. Fintech is becoming a brand with 100 million customers. In total, 92 million are in Brazil. The new customers are in Mexico and Colombia. We consider that your company is only 11 years old, that it has one life and one life.
Nubank was founded in 2013 by Cristina Junqueira, David Vélez and Edward Wible. But the first product, the credit card on the dress that was now a company representative, was launched in 2014.
When launched, the product became dangerous for banks, which dominated the credit card segment at the beginning of the last decade. To make the difference, Nubank is launching a free credit card (no fees) and controlled by the application.
In this day and age, cards seem to be available, but there are many things that require the user to pay a minimum value for the most part or offer through college accounts, for example.
To support expenses or carry out actions, such as blocking the card or requesting a major limit, normally customers must connect to the bank or access the institution's website, which often asks to update the information.
In order to develop this in-depth commercial strategy, the Nubank card is of interest to users who are adept at new technologies.
After that, the começo faith tímido. Nubank contains, in the first place, issuing 6 million credit cards. But this number increased rapidly in our following years. On the other hand, I have already received a card for Nubank which could be distributed for free. This is a great marketing strategy.
A brand of 100 million customers is important to Nubank, among other reasons, because the fintech meta in its early years was more modest, how to contact the CEO of the company:
In 2013, we set a metaambition to attract one million customers in five years, which seemed almost impossible at the time. Over the course of a decade, we have surpassed 100 million, which is a testimony to the trust our customers place in us, and at the same time they can be a truly customer-centric business model.
David Vélez, co-founder and CEO of Nubank
A total of 1 million customers were reached in 2016, well before the plane. That year, Nubank called for digital contact, to have its opening to other products, such as entrepreneurs, securities, investments (operations that involve a acquisition by Easynvest), conta para pessoa jurídica, among others.
In 2019, Nubank launched its international expansion. Além do Brasil, fintech operations in Mexico and Colombia, are therefore modest compared to the country of origin. The customer bases present in each market are as follows:
- Brazil: 92 million customers
- Mexico: 7 million customers
- Colombia: nearly a million customers
These numerous figures also accompany the financial voucher. Nubank confirms its 2023 year-end date with revenues exceeding US$8 billion and liquid lucro of more than 1 billion US dollars.
