Samsung encolhe, e chinesas fecham 2023 com crescimento no mercado de celulares da Amrica Latina

The Latin American cellular market achieved positive results in 2023, recording annual growth of 2%. As information published by the forum of the second week (26) in a new report with Canalyswhich identifies different points of the current economic scenario that have achieved the best result of the year during the segment from 2021.

The start of last year contributed to the fact that, in total, the market recorded 118.9 million embedded units in 2023. According to analysts, the industry grew by 20% in the 4th quarter of the year past in comparison with the same period 2022. No topo da América Latina, a Samsung participates in market participation.

South Korean Embora held its leadership of cell phones in Latin America, but it has a big decline in its market quota. A Samsung caiu of 36% of market share for 28%, sold 8.8 million units, and appears to be a company that sells more smartphones in the region, with room to grow for Motorola.

As vice president of the whole, Motorola sold 6 million smartphones in the last quarter of 2023 in Latin America – an increase of 5% compared to 2022 data. The increase in shipments, however, is significantly lower than that of the increase of 42% per day Xiaomi e 188% of Transsion (TECNO e Infinix).

While China presents a great evolution in its shipments until 2023, this temporary festival has contributed to there being a big jump in market participation of Xiaomi, TECNO and Infinix in Latin America.

“In the 4th quarter of 2023, Samsung headed to Latin America, but its market participation decreased by 30% initially from the 4th quarter of 2014, as the brands correspond to Xiaomi, Transsion and ZTE have pushed volumes to the next level. de entrada,” said Miguel Pérez, principal consultant of Canalys.

He explained that Chinese brands are strong forces for strengthening the powers of operators from countries like Mexico and Colombia, as well as the company. expansion strategies in Brazil and Central America.

A Apple was in the five-fold ranking of companies with the greatest participation in Latin America, recording an annual growth rate of 20% in the 4th quarter of 2023. The expansion of big technologies took place thanks to them success of your new telephone line in hot markets, such as Brazil and Mexico, secondly the specialists.

“Notably, Apple is experiencing an annual increase of 20%, largely fueled by its success in Brazil and Mexico, which responds to 85% of the remessages of the family's models. iPhone15 (na América Latina),” Pérez added.

The results were expected, once an established manufacturer recorded sales prices following the launch of a new generation of iPhone, which historically took place between the months of September and October.

“After two persistent socio-economic challenges in Latin America, we forecast a 3% increase in the regional smartphone market in 2024,” confirmed Pérez, who pointed to socio-economic factors that could accelerate the growth of the smartphone market over the next year.

The analyst hopes that it will be necessary to adjust duty taxes in different countries in the region to fight inflation and “increase consumer confidence”, which will allow increased purchases. Pérez also affirm that the estoques are a favorable level for the introduction of new cell phones, or that they can favor basic models e intermediaries.