By Noor Nanji and Sophie van BrugenCultural reporters
BBCMillions of viewers around the world swooned over Colin Firth as Mr. Darcy, emerging from a lake in a wet shirt in the 1995 BBC adaptation of Pride and Prejudice.
Today that same shirt is on sale and could fetch up to £10,000.
It is one of more than 60 film and television costumes being auctioned in London on Tuesday, with all proceeds going to charity.
Outfits worn by Madonna, Margot Robbie and Johnny Depp will also be up for auction.
Hosted by Kerry Taylor Auctions, the lot contains treasures from the archives of Cosprop, a costume house founded by Oscar-winning designer John Bright.
Kerry Taylor AuctionsThe wet shirt scene wasn't actually in Jane Austen's book, but that didn't stop it from becoming one of the most famous TV moments of all time.
It showed Mr. Darcy (Firth) taking an impromptu swim in his private lake, before heading off in his wet, sticky white shirt and meeting his love interest, Elizabeth Bennet (Jennifer Ehle).
Viewers were glued to their screens and Firth instantly transformed into a sex symbol.
The scene has even been reproduced on screen, notably in the television series Bridgerton and in Bridget Jones's diary.
Nearly 30 years later, the shirt – now dry – is being sold at auction for an estimated price of between £7,000 and £10,000.
This is one of many shirts used during filming. Another has already been auctioned off for charity and a third remains in Cosprop's archives, auctioneer Kerry Taylor told BBC News.
Other outfits up for auction include the Christian Dior ballgown worn by Madonna in Evita, which is estimated to fetch up to £60,000, Drew Barrymore's costume in Ever After, and the dress and cape worn by Meryl Streep in The French Lieutenant's Woman.
Depp's costume from Sleepy Hollow and Heath Ledger's masquerade ball costume from Casanova are also on sale.
Costumes from TV series such as Poldark, Peaky Blinders and Downton Abbey are also up for auction.
20th Century Studios (left), Getty Images (right)The entire collection spans over 400 years of fashion history, with costumes ranging from Renaissance fantasy to mid-20th century silhouettes.
Taylor described it as “a wonderful opportunity to own a piece of cinema history”, with the outfits all having been worn by cinema legends.
Cosprop donated the costumes to support the Bright Foundation, a Hastings-based arts education charity established and funded by John Bright to provide creative experiences for disadvantaged children and young people.
“My life’s work has been spent designing costumes for film, television and theater,” Bright said. “I firmly believe that the arts and creativity can shape happier, healthier children and enable young people to reach their full potential.”
An online auction, which runs until March 10, will also feature film and television experiences and celebrity memorabilia. The list of prizes includes the signed screenplay for Love Actually donated by Richard Curtis and Emma Freud.