A Chinese woman Xiaomi This is an expansion into our Brazilian market: a manufacturer of smartphones, portable devices And various other technological products confirmed the inauguration of four new sales bridges, sent very to São Paulo and Ceará.
According to the press release, the new points of sale are located respectively in our Metropole (São Bernardo do Campo), Interlagos and Internacional Shopping Guarulhos shopping centers, in São Paulo; And no Shopping Parangaba – this is the last time, the third point of sale of the manufacturer in Fortaleza.
The four new products are among the other 28 points of sale that Xiaomi has already opened for all of Brazil. In total, the company has 32 sales channels of physical products distributed in shopping centers in the cities of Belém, Belo Horizonte, Brasilia, Campinas, Campo Grande, Curitiba, Fortaleza, Guarulhos, Maceió, Niterói, Porto Alegre, Recife, Rio de Janeiro, Salvador, Santo André, Santos, São Bernardo do Campo, São Luís, São Paulo, Vila Velha and Vitória.
This, vale citar, is one of Xiaomi's own selling points. There is no entry, for example, from authorized houses or multi-brand companies.
Initially, Xiaomi arrived in Brazil with a more traditional offer, purchasing complete parts with specific fixed points. In São Paulo, for example, in second place the company, which is experimenting with several connected devices, with 8 million visitors during its inauguration four years ago.
However, China opts to work with more direct models of acquisition, preferring to extend its product offering in projects – a Samsung It’s a similar strategy in this aspect – expanding your market presence.
Halfway, the state of São Paulo contains the largest offer of Xiaomi: there are 11 points of sale distributed between the capital, the metropolitan area composed of the “Great ABC”, the interior and the coastline. Rio de Janeiro and Fortaleza, in Ceará, followed with three bridges each.
We recommend that, in February, we present the Chinese that should be your main smartphone of the year: the Xiaomi 14 Ultra. The new device has not yet arrived in Brazil, but the company's official pages are devoting their efforts to the disclosure of the Redmi Note 13 series.
(updated March 20, 2024, at 6:00 p.m.)