Discord communicates its plans to launch ad exposure on its free platform. The messenger will come to show propagandas from the next week, as a business strategy strategy.
According to the company's CEO, Jason Citron, this decision – as it was at the time – is considered necessary to increase the growth of the service, as information on The Wall Street Journal.
At the first moment, the announcements are originally from the game developers. They will be rewarded by users for completing rates in games, while friends accompany events in Discord. A chamada practice of Sponsored Quests (“Missões Patrocinadas”, in book translation).
Receipt of the prizes requires the transmission of the same at the same time as a game price specific to the announcement. It is also necessary that at least one friend be in the audience. As an initiative, you will have to filter according to each user. It contains information about the user's identity and location, as well as game data.