A Globoplay streaming platform it is in the process of differentiating at a given moment that the platforms have gone through a phase of deacceleration of revenues. For this, the company has plans for its future because they are telecommunications operators, Internet service providers and content aggregators.
In general, this strategy was implemented at this time when the covid-19 pandemic is at its most intense. Over the past year, she was founded and influenced the decision to integrate a streaming platform like television service by the Assinatura de Claro. So the goal is to get as many customers as possible.
Ranira Camelo is senior director of Parcerias Estratégicas de Globo and comments on the situation during an event in São Paulo, quinta-feira (11):
We have therefore decided to package our products – and the versions of Globoplay, Premiere, Telecine and Combate – according to the specificities of our customers. With Vero, as we are used to with a higher average title, we are building a case of success of Globoplay but cans “fought” with a large band. We are each of our players to see at that moment that it is.
I also commented on the assurance of Rodrigo Penalva, Senior Director of Business Management of Globoplay. De acordo com ele, un opera plataforma com uma “content strategy for retention and profitability» the customer base. The market, for example, has platforms that are constantly investing and funding your accelerating revenue.
I also think about the differences between platforms, among these or live, because users can see football champions and reality shows like BBB. On the other hand, the other strong point is the original Globo production.
Now on the platform, I confirm that there are new products that can be purchased catalog during the month of April.