Kim Kardashian's mobile game is shutting down after almost 10 years.
The 43-year-old star teamed up with Glu in 2014 to launch “Kim Kardashian: Hollywood” – on which players attempted to become a celebrity by impacting events, dating, acting, modeling and club appearances – but she has now confirmed the business is closing so she can focus on her other “passions”.
The SKIMS founder said in a statement: “I am so grateful from the bottom of my heart to everyone who has loved and performed Kim Kardashian: Hollywood over the past 10 years.
“This journey means a lot to me, but I realized it was time to focus that energy on other passions.
“I want to thank the Glu team and the many people behind the scenes who worked diligently to make this a success.
“I will forever be inspired by this community we built together.”
The game itself was free, but users could purchase “K stars” to boost their attempts to climb the ladder of success.
“Kim Kardashian: Hollywood” has now been removed from the Apple and Android app stores, and users who already have the game on their devices will receive a notice upon login indicating the states in which they can continue playing until April 8.
It also has a countdown timer until it stops.
The game featured various members of Kim's family, including her mother and manager Kris Jenner and sisters Kourtney and Khloe Kardashian, as well as famous friends including NeNe Leakes and Andre Leon Talley.
In the first months of its release, “Kim Kardashian: Hollywood” was downloaded 22 million times and grossed more than $40 million.