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The Paul brothers continue to build on their empires, both in business and in combat sports.
Jake has become a successful boxer and promoter, recently announcing a fight with Mike Tyson scheduled for July 20 – his older brother, Logan, is a WWE Superstar and current holder of the United States championship.
Both Paul brothers are also heavily invested in the energy drink sector: Logan is a co-founder of Prime, while Jake is a partner at CELSIUS.
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Logan Paul warms up during Prime Card public training for KSI against Tommy Fury on October 11, 2023 in Manchester, England. (Photo by Ben Roberts/Getty Images/Getty Images)
Both drinks have exploded in 2023, and for Logan, he's about to get a lot more advertising time.
Paul and WWE have reached an agreement for Prime to become the official hydration drink partner of the wrestling company.
Additionally, this is the largest sponsorship deal in WWE history, and the Prime logo will soon be featured in the center of the ring – it will be the first advertisement ever placed in the WWE ring.
Logan Paul watches the crowd during “WWE Friday Night SmackDown” at the DCU Center on Friday, October 7, 2022. (Photo/Dylan Azari/USA TODAY NETWORK/IMAGN)
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“Combining two of my greatest achievements into one knockout partnership is a dream come true,” Paul said in a statement. “We have worked incredibly hard at Prime to create a brand that is revolutionizing the beverage industry and it is time to join forces with the global leader in sports entertainment.”
“What Logan and his team have built in a short period of time is phenomenal and we are excited to help showcase Prime Hydration at our biggest events,” added Paul “Triple H” Levesque, WWE Chief Content Officer.
“I'm the secret sauce, and WWE's business has exploded,” Paul said in the ring on Friday's “Smackdown,” ironically in Dallas where his brother will fight Tyson.
“You could say WWE is at its peak.”
Logan Paul is seen in the ring as his brother Jake Paul faces Andre August during Jake Paul vs. Andre August at Caribe Royale Orlando on December 15, 2023 in Orlando, Florida. (Alex Menéndez/Getty Images / Getty Images)
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Paul said in-ring commercials will begin at WrestleMania XL in Philadelphia next month.
Prime launched in 2022 and generated more than $1 billion in sales last year. Other partners include Patrick Mahomes, Auston Matthews and Israel Adesanya.
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