Procon notifica e pode multar mais de 80 empresas por “preço inbox”

Illustration of buying and selling app
“Price inbox”: things reveal the value of the product when the customer asks for a message (Image: Vitor Pádua/Tecnoblog)

The Procon of Francisco Beltrão (PR) has notified more than 80 companies about the practice of “price inboxing”, when they reveal the value of products via direct message, after the consumer makes contact. The organization recommends this behavior, and if traders do not acquire it, they can have more than R$50 million.

Second, Francisco Beltrão's Procon, the “inbox price”, composed of social media pages and also sales lives, “difficult to make commercial transactions transparent”. The entity mentioned a 10,962 lei, which define how prices must be exposed to the consumer.

Illustration showing several people using cell phones and an Instagram logo in the background
Procons from various cities and states have been alerted against the practice (Image: Vitor Pádua/Tecnoblog)

These measures were taken over five days to respond to the recommendations, taking into account the publications and actions of the social network. O Procon understands that these spaces are a “showcase” for businesses. If companies do not respond to the recommendations, they may have an opening on administrative processes, with a sum of R$50 million. As the infrastructures are surrounded by the collective, it is possible to access several people on the Internet.

Outros Procons et até Justiça combatem “preço inbox”

The action of Francisco Beltrão's Procon strengthened the position of other entities in the country. In 2023, the Procon do Acre too advertisement against “inbox” or “direct” prices. O Procon de Vitória (ES) tem o mesmo understanding.

For Procon-AC, neglecting the value of products is a lack of respect and harms the balance of the relationship with consumption. Camila Lima, administrative director of Procon-AC, considers that, in this behavior, the seller must “establish a relationship of trust and confidence” with the consumer.

And this is not the case with the Procons: in 2022, the public prosecutor acted in favor of justice in a “price inbox” case, and that is what happened. obrigada an export of your prices.

Illustration of person using Facebook application
The social networks of virtual companies are like a “showcase” of a physical business (Image: Vitor Pádua/Tecnoblog)

Buy on the Internet for several days to find or move

The Procon of Francisco Beltrão is also attentive to other possibilities of illegal sales in life. Bruno Savarro, director of the organization, declared that the lojas were obliged to barter our first products today after the sale.

Savarro comments that, throughout his life, some sellers believe that products purchased at promotional prices are not directly purchased. “It's absolutely true, because I bought a form online, so I bought them directly within six days,” confirmed the director. G1.

Information on: G1

Procon notifica and perhaps several more than 80 companies per “price inbox”

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