resume
- The inclusion of Value Added Services (VAS) in our telecommunications plans may lose your tax advantage thanks to the tax reform, which precedes the unification of ICMS, ISS, IPI, PIS and Cofins taxes in a new dual IVA.
- Currently, as operators, such as Claro, Oi, TIM and Vivo, use VAS as a tax strategy, these services being dependent on minor shares of telecommunications services.
- With the reform, both VAS and telecommunications services will be dependent on the same form, or this may result in a reduction in the excessive inclusion of applications and services in our operator plans.
You may not know anything, but your cell phone or large landline plan temporarily includes removing a reading app, antivirus or streaming app. As operators costumam employing serviços de valor adicionado (SVA) as a fiscal strategy, but this may change with the tax reform.
As a new register, the endorsement of the National Telecommunications Agency (Anatel) and certain companies that have not defined the inclusion of both SVA as a tax advantage: “This plan is not more effective,” said Carlos Baigorri, president of the agency, according to the portal’s report. Teletime.
The tributary strategy consists of a telecommunications access provider combined with tailored value services. The practice is adopted by all major operators, such as Claro, Oi, TIM and Vivo, as well as various regional fixed broadband providers.
An advantage of SVA
As operators, you currently want to include VAS in our plans. This type of service is dependent on the ISS, municipal tax with a maximum share of 5%; There are telecommunications products, such as a broadband, a cell phone, a landline phone or a television by specific entity that approach the ICMS, which are established with a share that can exceed 20%, depending on the region.
After the tributary reform, VAS will be tributary in the same way as telecommunications services. The new dual IVA, with an expected average share of 26.5%, will be unified ICMS, ISS, IPI, PIS and Cofins. By changing, it is proven that the excess of applications in our planes of existence.
For Anatel, the reduction of SVA in the form of a tributary plan can simplify the agency's action regarding serial fund incidents regarding telecommunications threats. “We have a hundred years of administrative processes in the administration of Fust and Funttel that respect the dependent plan of telecommunications x SVA,” says Baigorri.
After the tributary reform, they will specify the SVA
Business marketing suggests dealing with a benefit for the customer, through the Assinatura of a premium application. But we're going to be real: you're having trouble using an audiobook app or a newer app that's included in your cell phone or internet plan.
The excess of SVA is something that comes back to the comic, especially for the diversity of content. A few years later, an operator included me auction service on cell phone plans.
This does not mean, however, that VAS must cover telecommunications plans. As operators, you offer precisely the products that are attractive to the assistant, to differentiate your correspondent's service.
Esses SVA are interesting streaming services, as the case Globoplay, that faith liberado sem custo for customers of Claro com TV por assinatura ou banda larga. A TIM includes Deezer in various cell phone plans, which can make a difference compared to other carriers' service.
As they also did for the commercial strategy of SVA, they offer combos with advantages at lower prices and simplification of cobrança. In Vivo, for example, these are mobile phone plans with nature support option from Amazon Prime, Globoplay, Spotify, Netflix, Disney+ and Premiere.
