In February 2014, Facebook announced the purchase of a free messaging app. At that time, a startup that followed was a razoável business model.
O that o WhatsApp Tinha, no entanto, seram usuários. Around 450 million euros at the timeto be more precise, it is enough to attract the attention of the company chaired by Mark Zuckerberg.
The value of the trade was 19 US dollars, today or higher, it was sold to the company for the purchase of another company. For an idea, the value paid on Instagram, purchased two years ago, cost 1 billion US dollars. Facebook is clearly using something special on WhatsApp.
At the time of the acquisition, Facebook's image was not even better, or it opened up space for certain moments in response to the future message. Is the app getting paid? Is Facebook trying to revert your investment in allowing advertising to appear in my posts?
No movie of the tales, no disso aconteceu. The acquisition makes WhatsApp one of the most used apps in the world, enabling new features that help bring it into the lives of millions.
A different family member
From the Meta family of applications – like Facebook which changed to 2021 -, or WhatsApp gained 450 million users in 2014 for approximately 2.7 tickets in June 2023. It was entrusted to the guardianship of the company that some of the main recursos of the message were sent to the public.
Voices and videos, for example, were pioneered by Facebook, appearing in 2015 and 2016 respectively. Also in 2016 there was bridge-to-bridge cryptography, as a form of guarantee that the author and recipient messages could do it.
From 2018, it is possible to save discussions to Google Drive; not even this year, the group's audio and video channels, and, in 2021, the sharing of archives in high quality.
Adding these recursos lembra um pouco o Process that transforms Facebook into social suprema rede. The basic idea of the app is interesting, but adding various other features makes them even more potential.
Here you will discover an important characteristic of Mark Zuckerberg's entrepreneurs: his ability to perceive and the solutions that correspond to his differences. Or, in an out-of-the-box way: o Whatsapp you can use to copy your competition.
An example is that of VoIP communications, which are carried out primarily on Viber. And emojis, which exist in other communicators, as well as reactions, stickers and temporary messages. But recently I bought the Canais, a throwback very similar — without saying anything the same — to the Telegram Canais.
For a decade, WhatsApp has become the main communication solution in various markets, including Brazil, and this is a result of the convergence of resources. The ferramenta is more robust, versatile, flexible. As we comment no Tecnocast 326or WhatsApp is used as a medium that we use practically everything.
Business reception
On the other hand, from an entrepreneur's point of view, the position of WhatsApp inside the Meta family of applications is also a curious thing.
Different from Facebook and Instagram, the post is not a place where it can display ads. But this doesn't seem to radically change the platform experience.
In practice, it is difficult for users to monetize. So, for you, you have questions about Facebook's personal investment when purchasing the app.
Once past, WhatsApp was a paid application. What is certain is that there was a dollar for a year after the first year of use. But the “business model” officially arrived in 2016. So, does the message carry any money?
The answer is WhatsApp for Business, which was launched in 2018. We offer free services for small transactions, but we also have additional requests that can be accessed through a Assinature of the Premium version.
And large companies use WhatsApp API for communication with their customers. Think of an airline asking you to make a message on Zap about your purchase, or someone who will confirm your purchase details.
We don't know exactly how much of this is necessary for Meta. Possible estimates that the market returned between US$500 million and US$1 billion in 2022. As recently as last year, the company's general revenue exceeded US$116 billion.
This is therefore a minimum of fatigue for Big Tech, and meta-maintenance for an optimist regarding the monetization possibilities of WhatsApp. At the last minute presentation of financial resultswas obtained an 82% increase in “other revenue” (other income) of the apps family until the last quarter of 2023. WhatsApp for Business was the driving force behind this growth.
There is a space, therefore, to send or WhatsApp a more robust commerce inside Meta. This will be enough to justify the 19 US dollars invested to buy an application, but it is also other quinhentos.