Meta Inc., a Facebook, Instagram and WhatsApp company, is appealing the decision to use Impedia on its brand in Brazil. The process was opened by Meta Serviços at Informática S/A, a Brazilian company founded in 1990. This company or trademark register at the INPI since 2008.
The recurso was judged in favor of the meta-American (vamos destacar a “nationalidade” das empresas no decorrer do texto) in sexta-feira (16). Today, Meta offers a no-cost use of a brand through companies it has acquired in Brazil. Among Mark Zuckerberg's business ventures is the trademark holder Meta4 (sim, Zuckerberg is trying to use this name for here to dribble the suspension).
The appeal was pronounced by the landing Heraldo de Oliveira Silva, of the Tribunal de Justiça de São Paulo (TJ-SP). In a ruling favoring Meta Inc.'s Mark Zuckerberg, Silva supported the company's argument that suspending the brand could impact the availability of services in Brazil.
After their main products are as a social network, although the name “Meta” appears mainly at the bottom of the transport fabric, Mark Zuckerberg's company uses the brand of our advertising services, business services and does not manage accounts.
In the first of July of the case, the TJ-SP proposes to the Meta Americana to use the name “Meta” in Brazil and two 30 days to make a decision – the place encerraria on the day of April 1. If the decision is overturned, Mark Zuckerberg's company will be rewarded with R$100 million per day.
Meta Serviços em Informática, author of the process, was founded in Brazil in 1990. A year ago, the company entered the trademark register at the National Institute of Intellectual Property (INPI). The registry was recognized in 2008. Among the problems caused by the confusion of names is the inclusion of the Brazilian company in legal disputes that have nothing to do with Mark Zuckerberg's meta.
Oh Tech Blog Get in touch with Meta brasileira to open your pronunciation about the case. The material will be updated in case the company responds.
With information G1 e MacMagazine
