sought to strengthen down the line for a while. After and by reducing streamers' revenue from Prime subscriptions, the streaming service is increasing the price of its subscriptions for the first time.
it's “updating prices in multiple countries to help streamers' revenue keep pace with rising costs and reflect local currency fluctuations.” The first markets to feel the impact of these changes are the United Kingdom, Canada, Australia and Turkey.
Starting March 28, Tier 1 and Gift Memberships will be more expensive in the UK, Canada, and Australia. A basic/gift subscription increases from £5 to £6 in the UK, from $7 CAD to $8 in Canada, and from $8 AUD to $9 in Australia. Tier 2 and Tier 3 prices will remain the same in these countries.
In Türkiye, Twitch is significantly increasing the price of all three tiers. For example, a Tier 1 submarine will soon cost 43.90 lira ($1.42) instead of 9.90 (32 cents) – the value of the Turkish lira has fallen over the past 15 years.
These price changes only apply to subscriptions purchased on the web. Twitch says it will update prices for its mobile apps in the coming months. It is currently on the Twitch iOS app. The service also plans to update its pricing in other countries later this year.
On the plus side, streamers will have the same revenue share, so they will earn more from subscriptions in the UK, Canada, Australia and Turkey. Twitch recently from Prime subscriptions. They will soon earn a fixed amount (usually lower) for each Prime subscription, distributed to the subscriber's location. In the meantime, it will soon be easier for smaller streamers to qualify for the and benefit from a better distribution of subscription revenue.