Variety has added additional speakers and panels to its lineup for its 2024 Entertainment Summit at CES on January 10 at the Aria. They include Rebecca Panico, vice president and global head of media at Hilton; Alexys Coronel, Head of US Entertainment and Telecommunications, Amazon Ads; Jed Dederick, chief client officer, The Trade Desk; and TikTok star Leenda Dong.
Panico and Dederick join Joe Cady, executive vice president, advanced advertising and partnerships at NBCUniversal, on the “Streaming Success” panel to discuss how advertisers and marketers envision the future of digital media buying .
Coronel will participate in a seminal conversation about the power of fandom and the ability to strategically connect content and commerce.
In other news, Bryan Moore, CEO and co-founder of TalkShopLive, will discuss how live shopping, video commerce and serialized content sit at the intersection of retail and media.
TikTok star Dong (@yoleendadong) will share how she shapes her digital storytelling to engage with her more than 17 million followers.
Other new speakers include: Michael Scott, vice president, advertising sales and operations, Samsung Ads; Elana Sulzer, head of entertainment at Snap; Raja Rajamannar, Chief Marketing Officer, Mastercard; Jenefer Brown, EVP and Head of Global Products and Experiences, Lionsgate; JiYoung Kim, Chief Product and Services Officer, GroupM and President, GroupM Nexus, North America; Jason Wong, Senior Vice President of Product, Disney Entertainment and ESPN Technology; Greg Reed, Head of Technology Innovation and Partnerships, Universal Pictures; and Colin Petrie-Norris, chief revenue and platform officer, Comcast/Charter’s Xumo.
These panelists join previously announced speakers Steve Huffman, co-founder and CEO of Reddit; Rita Ferro, president of advertising sales, Disney; Catherine Halaby, Head of Entertainment, TikTok; Amy Reinhard, president of advertising for Netflix; Charlie Collier, president, entertainment, Roku; and Marija Radulovic-Nastic, CTO, Electronic Arts.
The Trade Desk is a leading partner of the summit. Amazon Ads and TalkShopLive are the official partners of the summit. Deloitte, EY, NagraVision and Samsung Ads are the event partners.
The Variety Entertainment Summit is open to all CES registrants at no additional cost. To view the full agenda and register, go to http://variety.com/ces