Barbie’s hot pink flip phone is coming to the real world this summer

If you're wondering when brands will finally stop trying to cash in on the Barbie craze, the answer is, one way or another, not yet. HMD (or Human Mobile Devices), which has been manufacturing Nokia phones for several years, announced at MWC its partnership with Mattel to launch an official Barbie Flip Phone this summer. It will be pink, obviously, with a touch of “glitter”.

Aesthetically, it looks a lot like the original hot pink Motorola Razr from the 2000s. But even though that phone was eventually rebooted as a smartphone for the era of modern foldable devices, the Barbie phone remains pretty basic. It will be a feature phone, not a smartphone, with HMD marketing it as an accessory geared toward “style, nostalgia and a much-needed digital detox.” HMD hasn't revealed much else about it yet, like pricing or actual photos, but the company says it plans to unveil the Barbie Flip Phone at MWC, so we'll likely see more as it goes on. of the week.

Most people may not be ready to completely ditch their smartphone yet, but if you're looking for a burner, this is probably one of the cutest you can get.

A Barbie is shown lying on a picnic table with a plastic dog in front of her and an open pink flip phone on the side.A Barbie is shown lying on a picnic table with a plastic dog in front of her and an open pink flip phone on the side.

HMD

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