As part of its press release on NBA All-Star coverage, Warner Bros. Discovery announcement that it will broadcast live sports with Dolby Vision for the first time ever. The feature will be available to Max subscribers with supported Dolby Vision TVs” via B/R (Bleacher Report) Sports Add to“, the company said.
Dolby Vision has been available for streaming movies and TV shows for ages, but this will be the first time for live sports. Warner Bros. Discovery has hinted that it will soon be available in NBA, NHLA, MLB, NCAA and USA football games. Max already uses Dolby Atmos audio to enhance live gaming.
Sports streams will arguably benefit the most from Dolby Vision, as it improves brightness levels, clarity, and colors. Dolby has previously said that real-time HDR streams will be intelligently managed so that bright areas aren't blown out and detail isn't lost in shadows. The company also said that live streams will adjust based on the device they are streamed on so they are optimal for each viewing.
This weekend's NBA All-Star coverage will be the first to benefit from Dolby Vision. Coverage includes the game on Sunday, February 18 starting at 8 p.m. ET, as well as a two-hour NBA All-Star Tip-Off special at 6 p.m.
Max launched the Launderer's Report level on October 5, offering live sporting events including MLB, NBA, NHL and NCAA. It also offers access to all of WBD's pre- and post-game shows, plus Bleacher Report highlights, documentaries and more. The company recently extended the deadline for free programming until February 29, 2024. After that, it will cost $10 per month, but the addition of Dolby Vision makes it a more attractive option.