From March 5 GeForce now users benefiting from the service for free will find themselves confronted with advertisements while waiting for their turn to play. NVIDIA has sent an email to free users, telling them they will receive “up to two minutes of video referral messages before each gaming session while they are in queue.” It will provide support for the free service, the company said. NVIDIA also believes that the ads will result in shorter wait times for free users. Company spokesperson Stéphanie Ngo confirmed the change. The edge.
GeForce Now players on the free tier can enjoy an hour of gaming at no cost, but they are interrupted and have to queue every time their hour-long gaming session is over. More avid gamers who don't want to pay for the $10 GeForce Now or $20 Ultimate subscription tiers will have to watch the ads multiple times. That said, the ads only appear in the queue and not in the middle of a user's reading, so they aren't intrusive like Netflix or Amazon Prime Videos ads are.
NVIDIA recently became the third most valuable company in the United States, surpassing Alphabet, and fourth overall in the world. The company is now valued at $1.83 trillion and has an 80% share of the high-end chip market, thanks to the AI boom over the past year.