A Samsung wants to expand its market participation in the United States thanks for the family outing Galaxy S24. A second day, the released Counterpoint, a Korean vice president of the country, with 31% participation in the first quarter of this year.
This represents an increase of 14% in a market which continues to encounter problems with an annual rate of reduction of 8%. In your relationship, Counterpoint explains that this is the best first quarter for Samsung since the year 2020 and that the company must be connected to the S24.
On the other hand, Apple holds 52% of the market quota, which indicates that, apesar dos problems not outsidea line iPhone15 they are sold to our United States.
An important detail of the research is that Samsung is turning to Google customers, who see their market participation increase by 2% to a value close to 1%.
And TCL also loses sales for Samsung, increasing by 2% for less than 1%. On the other hand, Motorola has done a good job in a period that has allowed it to expand its stake from 8% to 9% in 2024.
Comments from analyst Maurice Klaehne, head of Samsung's work:
A bright spot in the EUA market for Samsung, which improved by winning YoY with the launch of the Galaxy S24 series. Since Samsung's best Q1 in four years, and the brand has increased its market share by 31%, mainly from Q1 2020. There is strong demand from older Samsung users who want to upgrade to a new device.
However, Counterpoint also warns that the scenario shows that Apple user loyalty is consolidated, with Americans trading in their iPhone for a Galaxy S24.
(updated on May 10, 2024, at 04:18)